Essay about The Life of René Descartes - 582 Words

Born March, 31st 1569 in La Haye en Touraine France, Renà © Descartes was a very significant philosopher, mathematician, scientist and writer. He attended a Jesuit college at La Flà ¨che. Later named â€Å"The Father of Modern Philosophy†, much of western philosophies are a reaction to his books which have been studied meticulously for centuries. Many elements of Renà ©Ã¢â‚¬â„¢s philosophy have many similarities to that of Aristotle. Descartes was a very influential figure during the 17th century continental rationalist. Descartes’ study of math led him to think very methodically, which allowed him to be one of the first modern philosophers to provide philosophical outline for the natural sciences. Descartes attempts to create a set of fundamental†¦show more content†¦Descartes continues by saying, â€Å"thinking is his essence as it is the only thing about him that cannot be doubted.† Descartes continues to prove the unreliability of the senses through the famous Wax Argument. He holds a piece of wax which has a definite shape, texture, size and color etc. When he brings the wax towards the flame the shape, texture and characteristics of the wax change, although it appears to the same thing, therefore he concludes that in order to grasp the essence of the wax he must not use his senses but his mind. With this Descartes continues to create a system of knowledge which discards the use of senses and perception as unreliable and instead focuses solely on the ability of the mind and the use of deduction. Descartes proceeds to propose that there exists a benevolent God, and because this God is benevolent he can have faith in the reality that is presented to him through his senses. God has provided him with a functioning sensory system and does not desire to deceive him through the senses. Finally, he establishes the ability to acquire knowledge of the world through both deduction and perception. Through Descartes system of knowledge would lay the foundation for rationalist philosophers of the future, proving thatShow MoreRelatedOn The Shortness Of Life And Rene Descartes Analysis1294 Words   |  6 Pagesabout what is true. Seneca, the author of On the Shortness of Life, and Rene Descartes, the author of A Discourse on the Method, are two philosophers who have sought wisdom and shared the methods they believe to be successful in achieving an exceptional way of living. In his approach, Seneca discusses the concept of time, and how to use it efficiently in order to ensure that you lead a long and fulfilling life. On the other hand, Descartes explains the method he has discovered to be notably successfulRead MoreThe Life of Rene’ Descartes: His Works and His Beliefs in God1578 Words   |  7 PagesWas Rene’ Descartes just a visionary of truth, mathematical equations or was he truly a man that knew he was born to tell the world about life, knowledge, and how it all came together metaphorically? Please see the research on Rene’ Descartes cited accomplishments. Descartes was known as the first modern philosopher. Famous for making a connection between geometry and algebra, which allowed for solving of geometrical problem by way of algebraic equations, which promoted a new conception of matterRead MoreDescartes : The Father Of Modern Philosophy1055 Words   |  5 Pagesthe fact that I am something.† (Descartes, â€Å"Meditations on First Philosophy,† 182) Rene Descartes is widely considered the father of modern philosophy. He created many new ideas about the self, which is something that has been contested since the dawn of philosophy. Even now, the world is nowhere near a unified thought on the soul. Descartes is most famous for addressing this, and is often summarized by the famous â€Å"Cogito Ergo Sum (I think, therefore I am)†Descartes offers a great deal of importantRead MoreEssay Rene Descartess View on God1300 Words   |  6 PagesRene Descartess View on God      Ã‚  Ã‚   In 1996, songwriter Joan Osborne performed a song called One of Us that was nominated for three Grammy Awards.   What made this song so successful and interesting were the powerful lyrics that basically asked, What if God were a human being?   As she was writing the lyrics to One of Us, she was wondering about God and how the world would be different if God did exist in real life and not just a supernatural force.   You may be asking yourself, What doesRead Moresituation in ethic Essay1383 Words   |  6 Pagesof biology that deals with life and living matter according to (Webster Merriam) Physiology is the processes and function of all or part of an organ. According to (Webster) Philosophy is the study of general and fundamental problems, such as those connected with reality, existence, knowledge, values, reason, mind and language.The influences of philosophy and physiology are discover by ancient Greeks such as Aristotle and Plato. In the seventeenth century, Re ne Descartes suggested the concept of dualismRead MoreIn What Ways Are Descartes and Bacon Alike?672 Words   |  3 PagesIn What Ways Are Descartes and Bacon Alike? remember footnotes and don’t include first 1 on numbered pages There are many aspects of Rene Descartes’ and Francis Bacon’s practices of approaching the scientific method. When comparing the two scientists, it is clear that there are many similarities. In an effort to compare Rene’ Descartes and Francis Bacon it is important to discover the pioneer’s investigations and philosophies. Both credited with the evolution from Aristotelian discovery to modernRead MoreRene Descartes Meditations on First Philosophy1234 Words   |  5 Pages In Rene Descartes, Meditations on First Philosophy, Descartes does and experiment with wax to try to prove that things actually exist in this world. This essay is going to prove how we can tell that things actually exist and what can perceive the wax. Rene Descartes starts off with a description of the wax so he can prove to us the changes that will happen throughout his experiment. â€Å"Let us take, for instance, this piece of wax. It has been taken quite recently from theRead MoreOn My Way670 Words   |  3 PagesRenà © Descartes was a famous French mathematician, scientist, and philosopher. He was arguably known as the Father of Modern Philosophy. Descartes published many works of mathematics and philosophy throughout his life. In one of his most important works, Meditations on First Philosophy, he added a number of arguments for and against skepticism. Skepticism is the doubt about the truth of something and that absolute knowledge is not possible. Like past famous philosophers before him, Plato and ParmenidesRead MoreRene Descartes’s Trademark Argument States that God is the Center of the World875 Words   |  3 Pagespage 25, part 5 of Renà © Descartes’s â€Å"Discourse on Method and Meditations on First Philosophy,† the author attempts to explain the meaning behind the way God decided to: create the world as we know it, and main tain it. Descartes uses logic-based reasoning to explain 3 things: why he has an idea about God at all, how his idea was formulated, and why it is makes sense. Renà © believes that God has had his influence in everything on this earth, natural, human, and material. Descartes starts the passageRead MoreEssay about Rene Descartes Faith and Reason1292 Words   |  6 PagesRene Descartes Faith and Reason The sixteenth and seventeenth centuries witnessed a colossal transition in the scientific view of the universe. During this period a profound rethinking of scientific theory as well as moral and religious matters took place. Traditional ideas were reconsidered by religious thinkers. Philosophers began applying rational scientific thought to problems that they considered. The main concept of the Scientific Revolution was to question everything. The Scientific

Essay Sustainable Development and Population Control

Sustainable Development and Population Control A nineteen year old pregnant Chinese girl is forced to abort because she is too young to have a child. Iran, an Islamic nation, instructs religious leaders to promote contraception as a social duty. A Norwegian international banker worries about migratory tensions that would engulf his nation with waves of third world immigrants. A Los Angles Times article decries the lack of an official United States population policy. What do these statements share in common? The underlying theme in each of the sentences above is population control. In each case the rationale is that the earths six billion people exceed the planets carrying capacity. The planet is on the brink†¦show more content†¦Rio was followed by the UNs International Conference on Population and Development (Cairo, 1994) and the Fourth World Conference on Women (Beijing 1995) World Summit for Social Development (Copenhagen 1995) and Conference on Human Settlements (Istanbul 1996). Each of these successive global conferences incorporated provisions for legalizing and promoting contraception, sterilization and abortion, often under the guise of the text phrases, reproductive rights or, reproductive health. Cairo made clear the linkage between development and population: Explicitly integrating population into economic and development strategies will both speed up the pace of sustainable development -- and contribute to the achievement of population objectives.... (United Nation s) As could be expected, the target for control is women: From Agenda 21, Special attention should be given to the critical role of women in population-environment programmes and in achieving sustainable development (Ibid. para. 5.48). And, ... empowerment of women is essential and that improving the status of women through better access to education, reproductive health, including family planning and sexual health, and jobs will yield high returns through reduced fertility, increased production. It becomes clear that females in the production line increases a nations economicShow MoreRelated Sustainable Development Policies Can Reduce Urbanization Problems1300 Words   |  6 PagesThis urbanization process is causing a number of problems and can be met by sustainable development policies. In the beginning, it is important to know what is the reason for urbanization. Most people move to the city because they want to get a better life. Another important term is a sustainable development . There are some definitions for sustainable development, but simply they say that sustainable development is a development which using resources now and preserving them for future generations (AdamsRead MoreSustainability, Protection And The Preservation Of The Environment Essay1409 Words   |  6 Pagesrealize that these resources aren’t unlimited and have started thinking about sustainability, protection and the preservation of the environment. Looking at the limited supply of natural resources and the increasing utilization due to the growing population and consumption, if we do not come up with a solution to this global environmental crisis, the over depletion of resources will be ongoing which will jeopardize the standard of living for future generations. Natural calamities, droughts, decreasingRead MoreThe Economic Cost For Pursuing Sustainable Development1374 Words   |  6 PagesEnvironmental Sustainable development is development that meets the needs of the presen t without compromising the ability of future generations to meet their own needs. It contains two key concepts: 1. the concept of needs 2. the idea of limitations imposed by the state of technology and social organization on the environment s ability to meet present and future needs This project focus was on researching the economic cost for pursuing sustainable development. Our research analysis was conductedRead MoreIt Is Far Beyond Just Population938 Words   |  4 Pagesactions to control their populations to extreme, unethical measures. This corruption is in fact related to the idea of overpopulation, but the motivation behind it is far beyond just population control. Governments in these developing countries are vastly corrupted and are the reason behind such a suppressed population of people that seem to have no understanding of their basic human rights. â€Å"The principle focus of such programs was ‘family planning’ (i.e. birth control): ‘during the earlyRead MoreSustainability Position Paper : Natural Resources And Technology1652 Words   |  7 Pagessocial growth. However, today natural resources are being consumed very fast and this is beginning to cause long-term damage. One reason for the extensive use of natural resources is the rapid growth of population. Sustainability is required if the planet is to maintain a large human population in the future. 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Populations are all the inhabitants of a specific area/country and this population can be controlled in various methods such as population policies, like the ones in China, Kerala and France; as well as control via migration by putting on limits. A population control method that has achieve environmental sustainability is China’s one-child-policy which was incorporated into ChineseRead MoreSustainable Development Of Green Logistics1440 Words   |  6 PagesBased on sustainable development of green logistics in China and the countermeasures (2007), China is especially vulnerable to climate change due to its complex climatic conditions, a fragile ecological environment, a massive population and frequent natural disasters. Insufficient per ca-pita resources and very sharp contradictions between development and environment force China to further develop a cycling economy. Green logistics is an important tool for sustainable development. However, logisticsRead MoreUrban Growth And Urbanization1628 Words   |  7 PagesSustainable Cities One of the most extreme and rapidly growing anthropogenic pressures on the natural world is urbanization. The process of urbanization has been dynamic playing out over multiple scales of space and time. According to complexity theory, cities have been interpreted as complex, dynamics, self-organizing systems that are continually changing under pressures of certain factors due to internal processes and external factors (Galderisi). Urban areas have been growing twice as fast asRead MoreSocial Interaction1522 Words   |  7 Pagesidiots† How do you envision the city of the future? According to the United Nations, by the year 2050, 70 % of the world’s population will be living in urban areas. Cities around the world continue to grow as more and more people move into urban areas. This imposes tremendous pressure on the cities infrastructure, to cope with level of influx. The exponential rise of population and urbanization has given rise to many problems – global warming, pollution, loss of arable land, health issues, increasing

Human and Monster Help People Free Essays

In the Frankenstein, there are six characters that die in the novel. What is the fundamental cause of their death? Who is the real killer? One may argue that this question is meaningless because it is obvious that the nameless monster kills almost every character except victor’s mother, who died naturally. However, the real killer should not be just the one who kills people by his hand, but the one who causes the death of so many innocent people, fundamentally. We will write a custom essay sample on Human and Monster Help People or any similar topic only for you Order Now In the novel, initially, the nameless creature is a really benevolent creature, but, with time went by, people’s discrimination gradually changed him to devil, who determined to revenge his creator by killing his beloved. Therefore, discrimination is the real killer. First, examining how the six characters died may lead to insight for the questions on hand. Caroline Beaufort, Victor’s mother, dies of scarlet fever. William Frankenstein, Victor’s youngest brother, is strangled by monster in the woods outside Geneva. Justine Moritz, a young girl adopted into the Frankenstein household, is executed for William’s murder. Henry Clerval, victor’s boyhood friend and Elizabeth Lavenza, victor’s the wife, are strangled by the monster too. Alphonse Frankenstein, Victor’s father, is overcome with grief over the deaths of his close family members. The monster is, directly or indirectly, involved every time character dies except victor’s mother’s death. But why does he do this? Is that because of his nature? No. The monster is virtuous at the beginning. The whole village was roused; some fled, some attacked me, until, grievously bruised by stones and many other kinds of missile weapons, I escaped to the open village, and fearfully took refuge in a low hovel, quiet bare, and making a wretched appearance. † (73) I found the monster’s reaction to people’s sudden attack is not him fighting back or an act of revenge, which is the normal response of ki ller or any other evil creature, but escape. â€Å"I lay on my straw, but I could not sleep. I thought of the occurrences of the day. What chiefly struck me was the gentle manners of these people; and I long to join them, but dare not†. The monster wants to merge into a warm family instead of trying to hurt them. It means he also really wants to be loved and love others. The above quotes suggest that the monster’s nature is good, meaning he is not the one to harm another purposefully. How does a nice creature, which goes after love, gradually become an evil devil? Something must have happens and gradually change his thoughts. Look at how he was born. â€Å"It was dark when I awoke; I felt cold also, and half frightened, as it were, instinctively, finding myself so desolate. (71) This description above shows the monster is left alone by Victor because of the monster’s appearance and suffered from coldness and loneliness since the first day when he was created, while it is just the start of his miserable life. Look at the first times when he met a human being. Suffering from hunger, the nameless creature went into a small hut and an old man sat there. â€Å"He turned on hearing a noise, and perceiving me, shrieked loudly, and quitting the hut, ran across the fields with a speed of which his debilitated form hardly appeared capable†(72). Once the old man notices the nameless creature and runs away because the monster’s appearance is terrifying and he assumes the monster will hurt him. We can see the old man as a representative of the ordinary people. He judges the nameless creatures by his appearance instead of quality. Imagine this situation: you are a really nice person and keep trying to make friends with others, but they discriminates you because of your skin color, gender or any other characters you have. This will make every emotional creature hurt. Actually the monster’s situation is even worse than that, because he has no companion and the only reason why everyone in this world discriminate him is his terrifying appearance which is not his fault. Therefore, it is reasonable for his inner world to gradually become dark. If people just try to avoid him, maybe, it is still acceptable. But what if his beloved try to destroy him? Please look at this sentence: â€Å"Agatha fainted, and Safie, unable to attend to her friend, rushed out of the cottage. Felix darted forward, and with supernatural force tore me from his father, to whose knees I clung, in a transport of fury, he dashed me to the ground and struck me violently with a stick. I could have torn him limb from limb, as the lion rends the antelope. But my heart sank within me as with bitter sickness, and I refrained. †(94) At the sight of the monster, worrying about monster will hurt his father, Felix spares no effort to attack the monster , while the monster is the one who had always been trying to help this family alleviate life burden and been eager to become a part to his family. Wronged and beaten by those cottagers, monster still refrained from desire to fight back, even though he is strong enough to tear Felix up. It is not the deed of a killer. How many human beings can be as tolerable as him? In a sense, the monster is even nobler than many of us. However, people regard this creature, which looks scary, as a monster, which is hostile to human. Nobody cares about it comes with a heart of gold. In this case, how does he feel? His feelings are afflicted and intensively contradictory. When I thought of my friends, of the mild voice of De Lacey, the gentle eyes of Agatha, and the exquisite beauty of the Arabian, these thoughts vanished and a gush of tears somewhat soothed me. But again when I reflected that they had spurned and deserted me, anger returned, a rage of anger, and unable to injure anything human, I turned my fury towards inanimate objects. †(97)Through these sentences, we can feel the monster’s inner struggle. He wanted to vent his i ndignation and hatred, but at the thought of his â€Å"protector†, he calmed down. Then, once he thinks of their departure and aversion to him, rage came back. However, he only turned his anger to inanimate stuff. He wants to revenge for what people have done to him but his nature tells him he shouldn’t do that. Even if he can’t control his anger, he still tries to minimize the damage by only destroying inanimate stuff. He wants to be a genuine person and gets along well with human being, but was rejected and hurt again and again. The reality tortured him emotionlessly. He was perplexed at that time. His thought was not as benevolent and pure as before. The discrimination of human being towards him made him started thinking of revenge. However, there is something worse waiting for him. â€Å"This was then the reward of my benevolence! I had saved a human being from destruction, and as recompense I now writhed under the miserable pain of a wound which shattered the flesh and bone. The feelings of kindness and gentleness which I had entertained but a few moments before gave place to hellish rage and gnashing of teeth. Inflamed by pain, I vowed eternal hatred and vengeance to all mankind. † (99) This is the description of the inner world of monster after being shot by a peasant whose daughter was saved by monster. He tried his best to save a girl and it’s the evidence of his heart of gold. However, the girl’s father never thought of why he save her life and try to restore her animation, but shot him because his appearance makes him look like a monster which will hurt human being. What if it is a human being that saves the girl? Usually, the peasant will show his gratitude and might even ask him to have a meal. If we compare these two conditions, we will find the deed of the saver is the same and but the attitude of peasant will be different. What determines the differences is the appearance of the saver. Humanlike saver is regarded as a nice person and creature which has strange or frightening appearance is regarded as devil. Isn’t that a kind of discrimination? The cruelty of reality kept swallowing his benevolence until the only thing left him to do is revenge. When the monster compromised to victor at the condition of creating a female companion for him, Victor broke his promise because he thought creating another creature like monster can only bring troubles. It is a reflection of discrimination. â€Å"As I looked on him, his countenance expressed the utmost extent of malice and treachery. I thought with a sensation of madness on my promise of creating another like to him, and trembling with passion, tore to pieces the thing on which I was engaged. † (119)This scene happened after Victor seeing the face of monster. When Victor was about to finish his work, he started to think creating another creature like monster can only bring more tragedies and decided to destroyed the monster’s female companion. It is true that the monster killed his brothers, but it is because there are too many miseries happened, revenge becomes the only thing he want to do to vent his indignation. We should notice that the monster can bring more sorrow to Victor and even other human beings, if only he wanted. However, if he didn’t do that, it means, in his deep heart, he is still benevolent creature. Nevertheless, Victor never care about how many good deeds the monster has done or the happiness of the creature he create, but only thought that the negative consequence of what the creature would make. Victor assumed the monster can never be a good creature, so his thought and decision are the reflection of discrimination on the monster. When we try to synthesis every part of novel I mentioned before, we will find the nature of this monster is good, but, gradually, the only thing in his mind is to revenge. What kind of thing makes a so nice creature become an evil? The answer is countless misery and injustice he experienced. Why does a nice creature have to suffer so much? Is that because of the fault of God? No! It is because of the discrimination. No matter how many times the monster help people, everyone in the novel, even children, thinks this creature is evil and tries to hurt people, so they avoid him, hurt him and even try to kill im. A nice creature never receives love or even sympathy because of his appearance, and, regardless of how the monster felt, his creator destroyed his last hope of being loved, so he wanted to see his creator was as painful as he was and decided to murder victors’ beloved. Now we can see that discrimination makes the nameless benevolent creature become a devil, contributing to the death of innocent people. So the real killer should be human being’s discrimination. How to cite Human and Monster Help People, Papers

Marketing Investments and Brand Equity †Free Samples to Students

Question: Discuss about the Marketing Investments and Brand Equity. Answer: Introduction: The marketing activity of Houzit in Brisbane aims at capturing a 12% market share that will increase the companys sale by 8.5%. Product Selection is one of the main marketing activities for a manufacturer or a service provider. The selection of the product greatly depends on the purchasing trends of the customers, market researches and sales experience of the products (Gbadamosi et al. 2013). Pricing is another aspect that analyzes the marketing activity of a company. The price of the product is analyzed comparing the price offered by its competitors and hence this reduce the risk factor of the product is reduced. Promotional Activities plays a major role in determining the marketing activity of an organization (Kotler et al. 2012).. In this case, the Houzit Company in Brisbane can utilize the home ware magazines for its promotional activities. The promotion for a product can increase the sale of the product and hence increase the profit of the organization. The marketing plan of Houzit plans to increase its market growth in seasonal demand in the next six month. The product selection by the company affects greatly on the marketing integration of the company. The pricing of the product influences the sales of the company. The rise in price can decrease the sale for the company while a reasonable pricing can attracts customers for the company. Promotional activities of the company can increase the demand of the products for the company. A company can mainly invest in promoting of its products through chief media devices like the digital media (Nguyen 2014). The chief digital media at present comprises of online social networking platforms and the digital devices like internets, mobiles. Monitoring of a product is mainly important for the future prospect of the organization. Monitoring of the product can increase or decrease the profits of the organization depending on these factors. There are also some factors like external factors, cost-benefits and feedback that monitors the progress of the product. If a case is considered where a cost increases sales by 20% and another by 5% then, obviously it is the 20% increase in the cost that will be taken by the company for its expensiveness (NWANKWO 2013). Feedback is an important aspect in monitoring the product of an organization. A positive feedback can increase the sales of the product while a negative feedback can deteriorate the sales of the company leading to the ruination of the organization (Van Heerde and Neslin 2017). Distributing and Pricing Distribution and pricing play a crucial role in the business and marketing activity of the company. The distribution channel that the company follows is through its own physical stores that it owns in Brisbane. The company own about fifteen stores through which it carries out it selling process. The company also maintains a premium pricing strategy for all its products as their products are of good quality in the market (Davcik and Sharma 2015). The company can allow expansion of its physical stores in more areas of Brisbane and in Australia. It can plan for an international expansion through which it can distribute its product to more number of customers. Online website launch can be a good idea of distribution because market is easily approachable through these channels. In relation to pricing, the company can reduce the price for its new products and aim the mass market. The progress of the company for the new marketing plan and objectives can be measured by the increase in sale of the product and revenue of the company after the proposed plan. Market expansion can be measured by analyzing the increase in number of physical stores and revenue from the online business (Rego et al. 2013). Mainly number of orders, revenues and number of stores is the key performance indicator for the business to judge its achievement of targets. The staffing proposals of the company for distribution of responsibilities and the delegation of roles to the staffs will include marketing manager, a PR manager, an advertising manager, in store sales team and web designer. These are the most important staffs required by the business to carry out its marketing activities smoothly. Marketing manager will be responsible for monitoring the entire marketing activities and designed promotional methods. PR and advertising manager will look after the external market promotion and sales team will carry out indoor sales. Web designer will be helpful to design a unique web page for the online website of the company (Strauss 2016). The strategies developed for the marketing of the product can be communicated to the staffs and other required personnel of the company through board meeting, staff meeting and press releases. These three will be the most effective method through which the company can share its plan to the staffs within the organization and delegate the responsibilities to the required people (Baker 2014). Staffing Support Plan The coaching and mentoring of the activities of the staffs is important for the business while carrying out a successful marketing plan. Some of the steps to mentor and coach the staff on its work is by delegating, offering performance feedback, carrying out a coaching meeting, offer words of wisdom to the staffs, set goals for the week, offer trainings and others. Some of the strategies by which the company can carry out for helping the staff carry out the planned strategies effectively are shown above (Garvey et al. 2017). Resources that the company offers to the staff to carry out effective marketing strategy can be assessed by analyzing the level of usage of the resources and the level of target achieved. For example, the financials and funds offered by the company to the marketing personnel to carry out effective promotional activities can be assessed by analyzing the total fund spent and the percentage of target achieved according to the set goals. Thus the main resources that the company can analyze includes financials, number of marketing staffs, use of information tools and others. Feedback is important for any organization to motivate the staffs and to mentoring them to offer better performance in case they lack in something. However, for the feedback purpose the company needs some model or tool in order to carry it out effectively. The model that would be appropriate for the feedback of the marketing staffs would include Feedback Sandwich. This model involves three important steps that would allow the company to offer feedback on both positive and negative performance of staffs and further recommendations. Such type of model reduces the bad effect of negative feedback on the staffs and encourages them to improve in whatever they are doing. Thus, it will help the company to reduce its employee turnover (Hardesty et al. 2014). For analyzing the performance of the marketing staffs in meeting, the required objectives of marketing the company can carry out one on one session with the staffs delegated with responsibilities. This will help them to know the challenges they are facing while carrying out their task. Accordingly, the company can offer further training and session to the staff to improve in their weakness. Further, it can publish weekly report on the performance of every staffs and arrange a meeting to discuss about the report. This will help the company to analyze the performance of each staffs and the challenges they are facing (Nguyen et al. 2014). One on one coaching is helping to improve the performance of the staffs in the organization. The manager of the company can offer one on one session to the marketing manager as he carries out the main management of the marketing activities. One on one session will be done through a meeting on a weekly basis in which the marketing managers will share the performance of every staff and the manager of the company will offer improvement plan and guidelines on it. On the other hand, marketing manager will carry out on one meeting with the advertising head, PR head and other marketing department to discuss the modification in the plan and the new target that is required to be met (Charlton 2016). The performance to date of the marketing staff has been good which is evident by the increase in the amount of sale of the company and a good amount of traffic in its online business. However, it is necessary for the business to maintain such performance in the future in order to be one of the best home-ware companies in Brisbane and in Australia. For the purpose, the actions that the marketing manager can continue to take include setting up of monthly marketing plan after analyzing the achievement of the previous months, to carry out training on marketing updates and introduction of new marketing tools and recruit staffs when necessary according to the advanced marketing techniques. These steps will help the marketing manager to continue the achievements in the upcoming years. Marketing Performance Report According to the report provided by the Lamberts Consulting on the home-ware business of Brisbane, it is seen that from the marketing activity the company has been able to increase their market share in Brisbane from $175 million to $199 million within six months of the marketing plan. Thus, the company was able to meet the targeted growth of 10 percent for the year that it planned for its marketing goals. The average stores sale also increased by the estimated target by $28,200 per week in each stores. This good growth took place due to marketing efforts. However, the web-based marketing did not show much improvement and thus, further marketing objectives should focus on more online-based sales rather than store sales. Marketing plan should be set according to the target. The success gap in the marketing plan that was set by the company was seen in the stagnancy in the number of physical stores and lack of growth of online selling channels. The gap existed because according to the set target in the KPI eh company had to achieve a growth in its physical stores and online sale. The sale of the company had increased as targeted; however, the increase in sale was all from its existing stores. Moreover, online marketing was not achieved as expected by the company. The main cause of such gap is that the marketing team focused more on increasing market sale through increasing sale rather than increasing stores. The way of achieving market share was different then the set KPIs. On the other hand, the company lacked the knowledge about online sale and thus failed to take desired steps for its development (Casero-Ripolls and Izquierdo-Castillo 2013). The marketing outcome was good; however, the company should focus on increasing the number of stores as competitors are trying to capture the home-ware market in Australia. Thus, in order to improve its strategic performance the company should focus its plan on one single thing in one time and after desired result, it should move to other strategies (Wu and Onari 2016). This will help them get the most expected result from all types of strategies. The over-performance was seen in the increase in the average store sale, which was estimated to increase only by 8.5 percent. It increased by 12 percent, which was much above than the targeted percent. This was much more then the targeted increase in the sale from the store. This was because the marketing team focused more on the in-store sale rather than other sources of sale such as online business. The trend shows that the marketing team did not take any step towards the promotion of the online business, which resulted in zero sales from the online website. Moreover, the team did not even focus in increasing more physical store from capturing the market share and just focused in increasing market share through sale volume. The targeted plan for the next one year will be mainly on online business (Holden 2013). The company will hire and train personnel about online business and invest more and more on internet marketing. The target is to achieve a 20 percent of its revenue from the online business. References Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Casero-Ripolls, A. and Izquierdo-Castillo, J., 2013. Between decline and a new online business model: The case of the Spanish newspaper industry.Journal of Media Business Studies,10(1), pp.63-78. Charlton, C.T., 2016.Effects of a self-management procedure using student feedback on staff members' use of praise in an out-of-school time program. Utah State University. Davcik, N.S. and Sharma, P., 2015. 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